IATO debates on ‘Marketing – stop serving old wine in a new bottle.’
IATO debates ‘Marketing – stop serving old wine in a new bottle.’ Penalists moderated by Rajeev Kohli exchange experiences and innovative marketing ideas. Marketing remains a big challenges for Indian Tourism. Yesterday, Tourism Secretary, Govt. of India, Rashmi Verma informed delegates that MoT will soon launch Incredible India 2.0 campaign.
Experts including Rajeev Kohli believe that Incredible India has lived its life it should be completely junked away, however some want it should be rewamped.
You might also like
Fern Hotels tie up with HOTUSA as a Global Distribution Partner
The Fern Hotels and Resorts, India’s leading environmentally sensitive hotel chain, is pleased to announce its business tie-up with HOTUSA, the first European Chain of Independent Hotels and Hotel Groups, for online
Aviation museum likely to come up at Ahmedabad airport
There’s a new attraction at the Sardar Vallabhbhai Patel International airport – a replica of the Sasan Gir park located near the baggage belts. Flyers can now catch a glimpse
Atlantis The Palm launches the wedding lounge
Atlantis makes it even easier to plan a wedding at one of the most popular venues for Indian guests Atlantis, The Palm will continue to enhance its renowned credentials as
