IATO debates on ‘Marketing – stop serving old wine in a new bottle.’
IATO debates ‘Marketing – stop serving old wine in a new bottle.’ Penalists moderated by Rajeev Kohli exchange experiences and innovative marketing ideas. Marketing remains a big challenges for Indian Tourism. Yesterday, Tourism Secretary, Govt. of India, Rashmi Verma informed delegates that MoT will soon launch Incredible India 2.0 campaign.
Experts including Rajeev Kohli believe that Incredible India has lived its life it should be completely junked away, however some want it should be rewamped.
You might also like
Gan Airport begins boosting tourism in southern Maldives
The opening of international flights to Gan airport, adjacent to Addu township in the south of the Maldives, has opened a new era for the region – providing an alternative
Odisha to own maharaja-styled super luxurious train soon
Following the steps of Rajasthan, Maharashtra and Karnataka, Odisha will now have its own Super Luxurious Tourist trains styled in old Maharaja legacy.The development came after the Indian Railways in
Kenya eyes 12-15% growth in footfalls from India in 2018
Kenya Tourism Board (KTB), in partnership with 10 members of the Kenya travel trade, participated in the Outbound Travel Mart (OTM) 2018 in Mumbai, India. KTB showcased Kenya’s authentic experiences
