IATO debates on ‘Marketing – stop serving old wine in a new bottle.’
IATO debates ‘Marketing – stop serving old wine in a new bottle.’ Penalists moderated by Rajeev Kohli exchange experiences and innovative marketing ideas. Marketing remains a big challenges for Indian Tourism. Yesterday, Tourism Secretary, Govt. of India, Rashmi Verma informed delegates that MoT will soon launch Incredible India 2.0 campaign.
Experts including Rajeev Kohli believe that Incredible India has lived its life it should be completely junked away, however some want it should be rewamped.
You might also like
Axplore Travelplus expands its presence, opens new office in Noida
Axplore Travelplus recently celebrated the inauguration of its new office in Noida, marking a significant milestone in its journey. The event was graced by representatives from tourism boards, hotels, airlines,
Railways steps in after UNESCO warns Darjeeling toy train off track
The ‘toy train’ and stations of Darjeeling were declared World Heritage sites two decades ago, then a first for India. Alterations, destruction of some structures, disposing of heritage railway material
THAILAND’S CHIVA-SOM LAUNCHES COMPLIMENTARY ONLINE WELLNESS SERVICES
A pioneer in transformative wellness practices, Chiva-Som in Hua Hin, Thailand, has announced the launch of Chiva-Som Online Wellness Services, to provide support and encourage individuals to maintain wellness goals during this unprecedented
