IATO debates on ‘Marketing – stop serving old wine in a new bottle.’
IATO debates ‘Marketing – stop serving old wine in a new bottle.’ Penalists moderated by Rajeev Kohli exchange experiences and innovative marketing ideas. Marketing remains a big challenges for Indian Tourism. Yesterday, Tourism Secretary, Govt. of India, Rashmi Verma informed delegates that MoT will soon launch Incredible India 2.0 campaign.
Experts including Rajeev Kohli believe that Incredible India has lived its life it should be completely junked away, however some want it should be rewamped.
You might also like
Poland to host International Congress on Ethics and Tourism in April
Coinciding with the International Year of Sustainable Tourism for Development to be celebrated throughout 2017, the third International Congress on Ethics and Tourism will be organised in Poland on April
Travel from Delhi to Chandigarh no more a pain, train time cut to 2 hours
The Indian Railways is going full steam to achieve the target of covering the 245-km long Delhi-Chandigarh distance in flat two hours despite many curves on the proposed semi-high speed
Carnation Hotels to enter Tiruchirappalli (Trichy)
The chain has signed-up for the budget Red Fox Hotel by Lemon Tree. Carnation Hotels, the hotel management joint venture partner of Lemon Tree Hotels has signed an operating agreement
