IATO debates on ‘Marketing – stop serving old wine in a new bottle.’

IATO debates on ‘Marketing – stop serving old wine in a new bottle.’

IATO debates ‘Marketing – stop serving old wine in a new bottle.’ Penalists moderated by Rajeev Kohli exchange experiences and innovative marketing ideas. Marketing remains a big challenges for Indian Tourism. Yesterday, Tourism Secretary, Govt. of India, Rashmi Verma informed delegates that MoT will soon launch Incredible India 2.0 campaign.

Experts including Rajeev Kohli believe that Incredible India has lived its life it should be completely junked away, however some want it should be rewamped.

You might also like

Trends

Festival gift to people of Sindhudurg: Suresh Prabhu

A familiarization flight from Mumbai to Sindhudurg landed today at Parule Chipi Greenfield airport in Sindhudurg district of the Konkan region of Maharashtra. With this successful test flight access to

Latest

EVERYTHING YOU NEED FOR A GREAT STAY, JUST THE WAY YOU LIKE IT. RIGHT HERE AT FOUR POINTS BY SHERATON DEHRADUN

We like to keep it simple and leave the hassles of travel outside our hotel, so make yourself at home in the new Four Points by Sheraton,Dehradun. Nestled in the

Latest

Global airline symbolizing Eastern charm

Vistara recently announced bookings for its 12th destination – Varanasi. Starting October 21, 2015, Vistara will offer daily flight on the Delhi-Varanasi-Delhi route. Close on the heels of opening bookings