IATO debates on ‘Marketing – stop serving old wine in a new bottle.’
IATO debates ‘Marketing – stop serving old wine in a new bottle.’ Penalists moderated by Rajeev Kohli exchange experiences and innovative marketing ideas. Marketing remains a big challenges for Indian Tourism. Yesterday, Tourism Secretary, Govt. of India, Rashmi Verma informed delegates that MoT will soon launch Incredible India 2.0 campaign.
Experts including Rajeev Kohli believe that Incredible India has lived its life it should be completely junked away, however some want it should be rewamped.
You might also like
Helsinki hosts #DTTT Global 2018
Known for its vibrant startup and technology scene, the Finnish capital will host #DTTT Global, the next pioneer event for digital travel marketing, on 29 and 30 November 2018. The organisers
Arun Jaitley gets charge of defence ministry after Manohar Parrikar resigns
Finance minister Arun Jaitley was on Monday given the additional charge of the defence ministry after Manohar Parrikar resigned+ to take on the new role of Goa chief minister. A
Visit Portugal releases its first online E-learning module for the Indian travel trade
In order to help trade partners to better understand the country, Visit Portugal has introduced the comprehensive new e-learning course “Portugal Expert E-learning program.” This course will help agents to
