IATO debates on ‘Marketing – stop serving old wine in a new bottle.’
IATO debates ‘Marketing – stop serving old wine in a new bottle.’ Penalists moderated by Rajeev Kohli exchange experiences and innovative marketing ideas. Marketing remains a big challenges for Indian Tourism. Yesterday, Tourism Secretary, Govt. of India, Rashmi Verma informed delegates that MoT will soon launch Incredible India 2.0 campaign.
Experts including Rajeev Kohli believe that Incredible India has lived its life it should be completely junked away, however some want it should be rewamped.
You might also like
Asego Enhances Protection for India’s Rising Outbound Travel
As the summer outbound season gathers pace, Southeast Asia and the UAE have emerged as India’s fastest-growing international travel corridors. The Asia Pacific region now accounts for 27.15% of India’s
Sultanate of Oman to host the 2nd UNWTO/UNESCO Culture and Tourism Conference
The 2nd UNWTO/UNESCO Culture and Tourism Conference will take place on 11th and 12th December 2017 in Muscat, the capital of Oman. The Conference will bring together Ministers of Tourism
Ethiopian Airlines wins “The Rising Star Carrier of the Year Award”
Ethiopian Airlines, the fastest growing and the largest Cargo operator in Africa, is pleased to announce that it has won the Rising Star Carrier of the Year Award, for the


