IATO debates on ‘Marketing – stop serving old wine in a new bottle.’
IATO debates ‘Marketing – stop serving old wine in a new bottle.’ Penalists moderated by Rajeev Kohli exchange experiences and innovative marketing ideas. Marketing remains a big challenges for Indian Tourism. Yesterday, Tourism Secretary, Govt. of India, Rashmi Verma informed delegates that MoT will soon launch Incredible India 2.0 campaign.
Experts including Rajeev Kohli believe that Incredible India has lived its life it should be completely junked away, however some want it should be rewamped.
You might also like
5 lucky winners to get refund for booking rail tickets through
The Indian Railways has launched a monthly lucky draw scheme to encourage the people to book train tickets through the BHIM app or UPI by giving the winners an opportunity
UNWTO launches a travellers’ competition to promote sustainability
With the aim of promoting responsible travel, the World Tourism Organization (UNWTO) has launched a travellers’ competition ahead of World Tourism Day. The initiative is part of the ‘Travel.Enjoy.Respect’ campaign
Sabre fosters a true hospitality experience with integration to TripCase app
Hotels can increase personalisation and engagement with guests before, during and after arrival with TripCase mobile messaging For hoteliers, creating a meaningful, personal connection with their guests can mean the
