IATO debates on ‘Marketing – stop serving old wine in a new bottle.’
IATO debates ‘Marketing – stop serving old wine in a new bottle.’ Penalists moderated by Rajeev Kohli exchange experiences and innovative marketing ideas. Marketing remains a big challenges for Indian Tourism. Yesterday, Tourism Secretary, Govt. of India, Rashmi Verma informed delegates that MoT will soon launch Incredible India 2.0 campaign.
Experts including Rajeev Kohli believe that Incredible India has lived its life it should be completely junked away, however some want it should be rewamped.
You might also like
Singapore Tourism Board partners with more than 40 stakeholders for the S$20 million Golden Jubilee campaign launch
In order to mark Singapore’s 50th anniversary this year, STB has launched the ‘Golden Jubilee’ campaign worldwide. The campaign offers visitors a plethora of special experiences to join in the
IndiGo forays into regional markets; adds ATR to its fleet
In a boost to regional aviation in the country, IndiGo, India’s largest carriers in terms of passenger carried, today announced its first regional flight will begin from December 21, 2017
SriLankan Airlines and Air Seychelles Embark on a Codeshare Partnership
SriLankan Airlines, the national carrier of Sri Lanka and Air Seychelles, the national airline of the Republic of Seychelles, have embarked on a codeshare partnership, ushering in seamless travel to
