Israel Ministry of Tourism appoints Blue Square Consultants as new PR partner
Israel Ministry of Tourism (IMOT) has appointed Blue Square Consultants (BSC) as its new Public Relation (PR) partner in India. BSC will be responsible for all aspects of Israel tourism’s communication strategy, consumer PR, brand management across its key target markets.
Confirming the appointment, Hassan Madah, Director – IMOT India & Philippines said, “We’re pleased to be working with Blue Square Consultants to drive all our communication strategies in India. India is one of the key emerging markets for us and with this new association we hope to further strengthen our presence in India and witness an increase in tourist arrivals.” He also added that Israel recorded a growth of 13% in 2016 over the previous year with 44,672 Indian tourists visiting the destination.
Lubaina Sheerazi, COO, Blue Square Consultants stated, “We are delighted to be assigned the PR responsibilities of Israel Ministry of Tourism in India. The appointment is a reaffirmation of our strong expertise in the communications domain within the tourism and hospitality sector. We have the requisite knowledge and an excellent track record in managing PR mandates for various tourism boards. We are confident of helping Israel reach its goals and create its own identity as a leisure destination among Indian travellers.”
Blue Square Consultants is headquartered in Mumbai and also has offices in Delhi and Chennai.
You might also like
President of India will Present ‘National Tourism Awards’ on 27th September, 2017
The President of India Shri Ram Nath Kovind will present “National Tourism Awards” to various segments of the travel, tourism and hospitality industry at a function organized by Ministry of
Indian domestic air traffic surges 24%
IndiGo retains largest market share India’s domestic aviation sector continued to boom in the first quarter of 2016. According to the latest data from the country’s Ministry of Civil Aviation,
Amadeus encourages industry to make accessible travel a reality for all
A new study outlines how greater personalisation, universal standards in the provision of services, more effective communication and increased collaboration between public and private sectors can drive a more accessible
