Israel Ministry of Tourism appoints Blue Square Consultants as new PR partner
Israel Ministry of Tourism (IMOT) has appointed Blue Square Consultants (BSC) as its new Public Relation (PR) partner in India. BSC will be responsible for all aspects of Israel tourism’s communication strategy, consumer PR, brand management across its key target markets.
Confirming the appointment, Hassan Madah, Director – IMOT India & Philippines said, “We’re pleased to be working with Blue Square Consultants to drive all our communication strategies in India. India is one of the key emerging markets for us and with this new association we hope to further strengthen our presence in India and witness an increase in tourist arrivals.” He also added that Israel recorded a growth of 13% in 2016 over the previous year with 44,672 Indian tourists visiting the destination.
Lubaina Sheerazi, COO, Blue Square Consultants stated, “We are delighted to be assigned the PR responsibilities of Israel Ministry of Tourism in India. The appointment is a reaffirmation of our strong expertise in the communications domain within the tourism and hospitality sector. We have the requisite knowledge and an excellent track record in managing PR mandates for various tourism boards. We are confident of helping Israel reach its goals and create its own identity as a leisure destination among Indian travellers.”
Blue Square Consultants is headquartered in Mumbai and also has offices in Delhi and Chennai.
You might also like
Emirates Flight Training Academy receives delivery of first training aircraft
Two Cirrus SR22 G6 aircraft make their way from Duluth to Dubai, passing through 11 stops in 10 countries Emirates Flight Training Academy, the state of the art flight training
Mandarin Oriental, Marrakech offer new family adventure
Mandarin Oriental, Marrakech has launched a new luxury accommodation offer packed with activities for families. Available all year round, the More for the whole family package provides opportunities for younger
TCA Abu Dhabi Successfully conducts Trade Workshops
Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) recently concluded a series of highly successful travel trade workshops in Amritsar, Ludhiana and Chandigarh, targeting the HNI Outbound Segment from
