Israel Ministry of Tourism appoints Blue Square Consultants as new PR partner
Israel Ministry of Tourism (IMOT) has appointed Blue Square Consultants (BSC) as its new Public Relation (PR) partner in India. BSC will be responsible for all aspects of Israel tourism’s communication strategy, consumer PR, brand management across its key target markets.
Confirming the appointment, Hassan Madah, Director – IMOT India & Philippines said, “We’re pleased to be working with Blue Square Consultants to drive all our communication strategies in India. India is one of the key emerging markets for us and with this new association we hope to further strengthen our presence in India and witness an increase in tourist arrivals.” He also added that Israel recorded a growth of 13% in 2016 over the previous year with 44,672 Indian tourists visiting the destination.
Lubaina Sheerazi, COO, Blue Square Consultants stated, “We are delighted to be assigned the PR responsibilities of Israel Ministry of Tourism in India. The appointment is a reaffirmation of our strong expertise in the communications domain within the tourism and hospitality sector. We have the requisite knowledge and an excellent track record in managing PR mandates for various tourism boards. We are confident of helping Israel reach its goals and create its own identity as a leisure destination among Indian travellers.”
Blue Square Consultants is headquartered in Mumbai and also has offices in Delhi and Chennai.
You might also like
Jazeera Airways to Purchase Six Aircraft
Aircraft purchase is part of ongoing transformation and ensuring resilience for strategic growth as industry sees supply chain issues affecting deliveries Jazeera Airways, Kuwait’s leading low-cost carrier, today announced plans
New toy train likely at Patna zoo
The Sanjay Gandhi Biological Park, also known as Patna Zoo, has conducted a survey and come up with two proposals for running a new toy train on its premises. According
Spicejet CMD calls for cut in taxes on jet fuel to boost growth
The aviation sector will witness a great growth if the government reduces taxes on the jet fuel, Spicejet Chairman and Managing Director Ajay Singh said Friday. Speaking at the Global
