Israel Ministry of Tourism appoints Blue Square Consultants as new PR partner
Israel Ministry of Tourism (IMOT) has appointed Blue Square Consultants (BSC) as its new Public Relation (PR) partner in India. BSC will be responsible for all aspects of Israel tourism’s communication strategy, consumer PR, brand management across its key target markets.
Confirming the appointment, Hassan Madah, Director – IMOT India & Philippines said, “We’re pleased to be working with Blue Square Consultants to drive all our communication strategies in India. India is one of the key emerging markets for us and with this new association we hope to further strengthen our presence in India and witness an increase in tourist arrivals.” He also added that Israel recorded a growth of 13% in 2016 over the previous year with 44,672 Indian tourists visiting the destination.
Lubaina Sheerazi, COO, Blue Square Consultants stated, “We are delighted to be assigned the PR responsibilities of Israel Ministry of Tourism in India. The appointment is a reaffirmation of our strong expertise in the communications domain within the tourism and hospitality sector. We have the requisite knowledge and an excellent track record in managing PR mandates for various tourism boards. We are confident of helping Israel reach its goals and create its own identity as a leisure destination among Indian travellers.”
Blue Square Consultants is headquartered in Mumbai and also has offices in Delhi and Chennai.
You might also like
Science Express train to halt at Nagpur from July 30
The Science Express Climate Action Special (SECAS), the prestigious train highlighting global challenge of climate change, will be in the city from July 30 to August 2. The IX phase of the Science
Emirates Group releases 2016/17 Annual Environmental Report
The Emirates Group, comprising Emirates airline and dnata, has published its seventh annual Environmental Report which outlines the Group’s environmental performance for the financial year 2016-2017. Audited by PricewaterhouseCoopers (PwC),
IITTM Gwalior to organise 6th Asia-Euro conference 2016
Indian Institute of Tourism and Travel Management, Gwalior, an organization of Ministry of Tourism, Govt. of India, is one of the premier institutions in the field of tourism and travel
