Israel Ministry of Tourism appoints Blue Square Consultants as new PR partner
Israel Ministry of Tourism (IMOT) has appointed Blue Square Consultants (BSC) as its new Public Relation (PR) partner in India. BSC will be responsible for all aspects of Israel tourism’s communication strategy, consumer PR, brand management across its key target markets.
Confirming the appointment, Hassan Madah, Director – IMOT India & Philippines said, “We’re pleased to be working with Blue Square Consultants to drive all our communication strategies in India. India is one of the key emerging markets for us and with this new association we hope to further strengthen our presence in India and witness an increase in tourist arrivals.” He also added that Israel recorded a growth of 13% in 2016 over the previous year with 44,672 Indian tourists visiting the destination.
Lubaina Sheerazi, COO, Blue Square Consultants stated, “We are delighted to be assigned the PR responsibilities of Israel Ministry of Tourism in India. The appointment is a reaffirmation of our strong expertise in the communications domain within the tourism and hospitality sector. We have the requisite knowledge and an excellent track record in managing PR mandates for various tourism boards. We are confident of helping Israel reach its goals and create its own identity as a leisure destination among Indian travellers.”
Blue Square Consultants is headquartered in Mumbai and also has offices in Delhi and Chennai.
You might also like
Enjoy Sharjah’s shopping experience at its modern malls and traditional souks
To suit every taste and budget, Sharjah offers everything from traditional markets to state-of-the-art malls. If you are a shopping enthusiast, then Sharjah is a place where you can enjoy
Etihad signs codeshare deal with Precision Air to expand Tanzania presence
In a move that extends its reach across East Africa, Etihad Airways has announced that it has entered into a codeshare agreement with Precision Air, Tanzania’s leading domestic airline. Under
India steps up Cruise Tourism efforts and lifts visa ban against Bangladesh
India’s looks to luxury cruises and visa-free to improve its tourism economy. Travelers from Singapore or Dubai can head to India through one of the seven new luxury cruises that