Israel Tourism Ministry collaborates with Ola to attract travellers from India
Israel Ministry of Tourism has joined hands with Ola cabs in India to collaborate on a two-week contest that will run on the Ola app which is valid for its Mumbai and Pune users only. The Ola users who undertake the maximum number of rides during the two weeks period and use code ISRAEL stand a chance to win a free trip to Israel for 3nights/4 days.
Utilising Push notifications, in-App promotion, e-mailers (Mumbai and Pune database), Ola Website (Blog) and their Social Media pages, the ride-sharing company will promote the contest.
Talking more about the association Hassan Madah, Director – Israel Ministry of Tourism, India & Philippines said, “Ola is one of the largest taxi services in India and have a large user base, especially in metro cities. Today, many urban dwellers use the services of taxi hiring in big cities as it is convenient. We are always thinking of distinct ways to promote Israel and felt this association with Ola cabs will help us reach Ola’s over 80 lakh users in Mumbai and Pune. We look forward to creating more awareness of the beautiful destination among Ola users so that they can plan a trip soon to Israel.”
Israel has welcomed close to 10,000 Indian travellers between January and March, resulting in a 15% increase in Indian tourists arrivals compared to the same period in 2016. With the recent addition of Air India’s direct connection from Delhi to Tel Aviv, Israel hopes to witness one lakh Indian tourist arrivals in 2018.
You might also like
Thousands march in London against Trump travel ban
Thousands of protesters have taken to the streets of London against Donald Trumps controversial travel ban on citizens from seven Muslim-majority countries entering the US and have called on Theresa
The ‘new normal’ of MICE: A holistic view by Taiwan Tourism Bureau
Launched a Taiwan Global Anti-COVID-19 Pavilion website (anticovid19tw.org) as well as a series of integrated online services More than 50 such events held in the month of July Creating an
TAAI signs Agreement with South Africa Tourism to educate agents across India
South Africa Tourism(SAT) and Travel Agents Association of India (TAAI) once again have entered into an agreement to offer training to travel agents across India. Learn SA in its 7th edition