Jordan to host resilience through Tourism Summit
International experts, academics and government representatives to showcase how resilience planning is impacting the global travel and tourism industry.
Leading international experts in the field of resilience planning will gather in Jordan in June to discuss best practice for the travel and tourism industry and the impact of tourism resilience on destinations, businesses and the global traveller.
The two-day Resilience Through Tourism Summit (from 26-27 June 2018) will be hosted in Amman by Jordan Tourism Board with the support of international development agency USAID.
Jordan has adopted a strategic approach to tourism resilience planning in recent years, maintaining traveller numbers to the region through perception management, partnerships and the use of positive narrative, as well as embracing new techniques, technology and tactics.
Key speakers at the conference will include the Jordanian Minister of Tourism and Antiquities, H.E. Lina Annab, as well as world-renowned speakers from organisations including CBS News, Jamaican Ministry of Tourism, USAID, TripAdvisor, Google, Mastercard and WTTC.
Topics to be discussed will include: ABCs of Resilience, Perception and Brand Management, Creative Use of Analytics, Business Continuity and Regional Cyber security and Social Media.
You might also like
Standard Chartered Private Equity to acquire stake in TBO Group
Standard Chartered Private Equity (“SCPE”) Standard Chartered Bank’s private equity arm, has agreed to acquire Naspers’ stake in TBO Group (“TBO” or the “Company”), a leading online B2B travel distribution
Indian Railways to take care of your Shirdi travel needs
Good news for pilgrims travelling to Shri Sai Baba temple from Mumbai. Indian Railways along with Indian Railway Catering and Tourism Corporation (IRCTC) will soon make it possible for the
Kingston, The Heartbeat of Jamaica
A Window to Jamaica’s Ethnic Art, Culture and Heritage Bustling with sunshine, Kingston is the capital and an important city of Jamaica. The city is an interesting mix of tradition
