March 6, 2026 TnH Global

JTB at SATTE 2026 in New Delhi: Strengthening Jordan’s Footprint in India’s Tourism Market

Seeking to capitalize on one of the world’s fastest-growing outbound travel markets, the Jordan Tourism Board (JTB) is mounting a significant presence at the South Asia Travel & Tourism Exchange (SATTE) 2026, which kicked off today, Wednesday, at the Yashobhoomi convention centre.

Running until February 27, the Jordanian delegation is operating out of a dedicated national pavilion. The contingent comprises key representatives from the Kingdom’s tourism and hospitality sectors, alongside its national carrier, Royal Jordanian Airlines.

In a statement released during the exhibition, the JTB framed its participation as a core component of a broader strategy to deepen its resonance within the Indian market. “The participation at SATTE 2026 is part of JTB’s ongoing efforts to enhance Jordan’s footprint in the promising Indian market,” the statement read.

This growing interest is reflected in Jordan’s 2025 arrival figures, which indicate a strong market rebound. Overall Indian arrivals reached 48,105 last year, marking a notable 23% increase compared to 2024 and signaling a steady recovery. More significantly, air arrivals—a key indicator of tourism demand—surged in the final quarter of 2025, surpassing even the exceptional 2023 levels by 29%. December 2025 emerged as a standout month, recording a remarkable 59% year-on-year increase in Indian air arrivals.

The promotional focus in New Delhi is on the diverse range of experiences Jordan offers. The JTB is actively showcasing cultural and religious heritage, adventure tourism, medical travel, as well as its capacity for MICE (Meetings, Incentives, Conferences, and Exhibitions) and wedding tourism. According to the statement, this targeted approach “responds to the growing demand from Indian tourists for distinctive destinations and luxury experiences in Jordan.”

Beyond the exhibition floor, the program includes a series of scheduled bilateral meetings with major Indian travel companies. These discussions are aimed at forging partnerships to increase tourist arrivals from India to Jordan.

Supporting these promotional efforts, Royal Jordanian is bolstering its operational footprint in the country. The airline currently operates direct flights to Mumbai and is preparing to launch a direct route to New Delhi. The enhancement of air connectivity is expected to facilitate a smoother flow of tourism and trade between the two nations, further solidifying Jordan’s position on the global tourism map.