April 22, 2025 TnH Global

Magnicity Partners with AVIAREPS India to Elevate Brand Visibility in Growing Indian Market

Magnicity, the global leader in panoramic and immersive city experiences, has appointed AVIAREPS India as its official Sales, Marketing, and PR representative to strengthen brand visibility and engagement in the Indian market. With India’s outbound tourism projected to become the 5th largest globally by 2027, this partnership aims to strategically expand Magnicity’s presence across key source cities in India.

Magnicity offers visitors more than just spectacular panoramic views. Alongside immersive storytelling and multi-sensory experiences, guests can also enjoy carefully curated culinary offerings that complement their journey through the city’s culture, architecture, and history — creating unforgettable moments beyond the skyline.

Alexia Vettier, CEO of Magnicity, commented:
“We are excited to strengthen our presence in the Indian market, a country known for its vibrant and curious travellers. This collaboration marks the beginning of our expansion plans into Asia, and we look forward to welcoming more Indian visitors to our global locations.”

Ellona Pereira, General Manager, AVIAREPS India, added:
“ We are delighted to represent Magnicity, a brand that transforms sightseeing into a storytelling journey. With India’s deep-rooted appreciation for culture and immersive experiences, Magnicity’s philosophy will truly resonate with Indian travellers, enhancing their journeys with unforgettable moments and unique perspectives at every destination.”

Celebrating its 50th anniversary last year, Magnicity — founded in France in 1974 — has expanded its global presence by utilizing iconic observation spaces atop towering landmarks. The brand now operates across 6 renowned sites: Paris Montparnasse Observatory in France, Berliner Fernsehturm in Germany, 360 Chicago in the USA, Euromast and Celest’ in Rotterdam, Netherlands, and Highline Warsaw coming up in 2025, Poland.

Through this partnership, AVIAREPS India will implement targeted sales initiatives, strategic media outreach, and industry collaborations to position Magnicity as a must-visit experience for Indian FIT and MICE travellers alike.