Moscow will welcome MICE industry leaders at Meet Global MICE Congress 2025

Moscow is set to become the epicenter of the global MICE industry as it hosts the Meet Global MICE Congress 2025 on December 17-18, 2025, at the World Trade Center.

For the third consecutive year, this significant event will bring together experts, top-notch speakers, MICE planners from Russia, BRICS and Global South Countries to network, collaborate, exchange ideas and discuss the latest  trends.

The Congress programm is meticulously designed, featuring over 15 dedicated business sessions, with the main theme ‘Unity through Open Diversity: New Opportunities for Global Growth’. On Day One focus will be on enhancing cooperation between government entities and business, exploring intergovernmental projects that can drive the MICE industry forward. Sessions on Day Two will cover a wide array of topics, including global trends, analytics, destination marketing, incentive travel, business strategies, and the latest in cutting-edge technologies. For those looking to stay ahead of industry trends and broaden their professional horizons, attendance at this congress is highly recommended.

The Meet Global MICE Congress 2025 serves as a distinctive platform for strengthening brand positioning and engaging with the high qualified professional audience from diverse regions, including  India, China, Southeast Asia, Africa, Latin America, the CIS, and, of course, Russia. With over 3200 pre-scheduled appointments taking place in the expo zone, attendees will have the chance to meet exhibitors who will represent the best MICE destinations from around the globe. The Congress helps to generate valuable business leads for the upcoming year and build new successful partnerships.

The Meet Global MICE 2025 congress is a key event for everyone involved in the MICE industry. With its focus on collaboration, innovation, and growth, this congress will not only foster professional development but also contribute to the overall development of the MICE sector globally. Participants can expect to leave with new ideas, valuable connections, and a renewed sense of purpose in their professional endeavors.

The Congress builds on the success of last year’s BRICS Edition, which attracted over 1,300 trade visitors from 17 countries, including Brazil, India, and China. With the MICE industry named a priority in Moscow’s tourism strategy, the city aims to grow the number of business travelers from 5 million today to 8 million by 2030. Overall, the capital expects to welcome 52 million tourists annually by 2030, of which 15 percent (around 8 million) will account for business travel. In 2024 alone, tourism revenues contributed 235 billion rubles to the city budget, a figure projected to reach 500 billion rubles by 2030, further driving urban development and infrastructure upgrades.