January 17, 2023 TnH Global

‘New wedding season started on a positive note’

The new wedding season has begun on a very positive note for the hospitality industry, according to industry insiders. “The new wedding season has started on an extremely positive note. The sentiment is very positive. In fact, people had started bookings almost 8 to 10 months in advance,” says Jayant Singh, Managing Partner, Treehouse Hotels Club & Spa.

Destination weddings are one of the leading trends in the current wedding season. “Prior to 2020, destination weddings were considered as an elitist thing however last two years have changed this myth drastically. The new wedding season has proved beyond doubt that destination weddings are here to stay. We at Treehouse Hotels are seeing the surge in preference for destination weddings,” said Singh. Moreover, “everyone prefers small, intimate, and bespoke weddings and that has been a game changer for the hotel industry.

The notable thing is that the current season has surpassed 2019 levels in terms of business. According to Singh, the wedding season has surpassed 2019 levels. “In 2019 large-format weddings were in vogue, however, post-pandemic hotel weddings have really picked up. For Treehouse Hotels we have definitely surpassed our wedding numbers from 2019,” added Singh.

As regards the last wedding season for the hotel industry, “Even though the last wedding season was in the middle of the pandemic, it was good for the hotel industry. All categories of hotels did well because they were able to cater to the clientele specific to their segment,” says Singh.
“Since Government directive had limited the number of guests in every wedding; at Treehouse Hotels we managed to create safety bubbles for our guests wherein small, private, intimate wedding functions were held,” Singh added.

Talking about new trends in the wedding space, Singh says that now young couples prefer to celebrate their special occasions with their loved ones only. “They believe in creating memories and want only their close circle of friends and family around them at the time of celebration. Couples today are not shy of spending as per their pocket. So demand for bespoke destination weddings is definitely increasing and Treehouse hotels is a witness to this change in trend,” concluded