Oman Tourism announces strategy to double visitor numbers by 2040
The Ministry of Tourism, Oman recently announced at the Arabian Travel Market (ATM) 2016 plans to more than double number of international visitors the Sultanate over the next two decades. This is part of its new national 2040 Tourism Strategy.
By 2040, the country wants to attract over five million international visitors, in addition to the same-day visitors and domestic tourists, making the tourism business one of the most significant in the Sultanate generating over six per cent of annual GDP.
The Ministry has also revealed that its growth strategy for the tourism sector is going to be based upon an innovative ‘cluster’ approach that will create a series of unique tourism experiences in different areas of Oman.
Clusters will be therefore based around the unique coastal experience of Musandam; the Hajar Mountains; the Frankincense Trail in Salalah; culture in Muscat; the deserts and will have a mix of accommodation and experiences.
The development of these new clusters will also help in Oman’s strategic approach to attracting visitors from one of the world’s fastest growing tourism segments –adventure tourism.
Under the new strategy, the tourism sector is predicted to employ over 500,000 people with an estimated 75% of those being Omani nationals.
News Source: traveldailymedia .com
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