President of Kenya launches new international brand campaign to support tourism drive

President of Kenya launches new international brand campaign to support tourism drive

‘Make it Kenya’ to support Kenya’s position as a leading global tourism destination.

The President of Kenya, His Excellency Uhuru Kenyatta, recently officially launched Make it Kenya, a new international brand campaign that has been introduced to promote the scale and variety of tourist and investment opportunities the country has to offer.
Tourism is a vital pillar of Kenya’s economy, environment, identity and wellbeing; the industry is responsible for 1 in 10 jobs and over 12% of GDP. Kenya is renowned for its amazing beaches and world-class safari offering that provides visitors with ‘once in a lifetime’ experiences. The country is also focusing on the promotion of business (MICE), sports, adventure and cultural tourism, which helping to take the diversity of the country’ offering to new audiences.

You might also like

Trending

Indian Railways to equip all 8,500 stations with Wi-Fi

All railway stations — nearly 8,500 across the country, including those in rural and remote areas – will be equipped with Wi-Fi facilities at an estimated cost of Rs 700

Latest

Swosti Group Leads Odisha’s Tourism Transformation

By Prem Kumar As the sun sets on the Bay of Bengal, a new dawn is breaking for Odisha’s tourism and hospitality sector. The industry is buzzing with excitement as

Transport

India takes lead to run freight train from Dhaka to Istanbul

Codenamed the ITI-DKD-Y corridor, the container train’s route is scheduled as Dhaka-Kolkata-Delhi-Islamabad-Tehran-Istanbul. Taking a leaf from China’s run to Europe, India is going to showcase its might in freight movement