Promotion of Ayurveda for International Medical Tourism
The Ministry of Tourism has recognised Medical and Wellness Tourism including Ayurveda as a Niche product in order to overcome the aspect of ‘seasonality’ and to promote India as a 365 days’ destination and attract tourists with specific interest.
A National Medical and Wellness Tourism Board has been constituted to provide a dedicated institutional framework to take forward the cause of promotion of Medical and Wellness Tourism including Ayurveda and any other format of Indian system of medicine covered by Ayurveda, Yoga, Unani, Siddha and Homeopathy (AYUSH). India as a destination for Ayurveda is also promoted through the Global Incredible India campaign and by the Indiatourism offices through participation in trade fairs, promotional events, roads hows and seminars.
You might also like
Linkin Reps appointed as PR & Media representative for Turkish Culture and Tourism Office in India
Adding one more feather to its cap, Linkin Reps recently bagged the PR & Media representation account for Turkish Culture and Tourism Office in India. A leading travel representation company
Holiday Inn New Delhi Mayur Vihar Noida Unveils Newly Renovated Rooms
Holiday Inn New Delhi Mayur Vihar Noida proudly announces the unveiling of its newly renovated rooms, designed to seamlessly blend elegance, innovation, and sustainable comfort for today’s conscious traveller. The
Magical moments in Singapore for cast of Dear Zindagi
Singapore Tourism Board joined (STB) hands with Red Chillies Entertainment, Dharma Productions & Hope productions as part of the launch of the Alia Bhatt-Shah Rukh Khan starrer ‘Dear Zindagi’, which
