Promotion of Ayurveda for International Medical Tourism
The Ministry of Tourism has recognised Medical and Wellness Tourism including Ayurveda as a Niche product in order to overcome the aspect of ‘seasonality’ and to promote India as a 365 days’ destination and attract tourists with specific interest.
A National Medical and Wellness Tourism Board has been constituted to provide a dedicated institutional framework to take forward the cause of promotion of Medical and Wellness Tourism including Ayurveda and any other format of Indian system of medicine covered by Ayurveda, Yoga, Unani, Siddha and Homeopathy (AYUSH). India as a destination for Ayurveda is also promoted through the Global Incredible India campaign and by the Indiatourism offices through participation in trade fairs, promotional events, roads hows and seminars.
You might also like
TAT New Delhi announces the appointment of New Director
Isra Stapanaseth has been appointed as Director of Tourism Authority of Thailand (TAT) New Delhi office. He takes over from Runjuan Tongrut (who was appointed as Executive Director for East
Discover a new you in the New Year and embrace
17% savings across 17 different trips to kick-start your 2017 resolutions Travel temptations from Trafalgar on sale between December 29-January 7 To help travel-lovers set their 2017 resolutions, Trafalgar has
US says green card holders exempted from travel ban
President Donald Trump’s administration stressed on Sunday that permanent residents get a reprieve from his ban on travelers from seven Muslim countries, after the order triggered confusion over its implementation.
