January 22, 2025 TnH Global

RAS AL KHAIMAH TOURISM DEVELOPMENT AUTHORITY (RAKTDA) APPOINTS NIJHAWAN GROUP AS INDIA TRADE & MICE REPRESENTATIVE

Ras Al Khaimah Tourism Development Authority (RAKTDA) is pleased to announce the appointment of Nijhawan Group as its official representative in India for Trade and MICE activations. This strategic collaboration aims to strengthen Ras Al Khaimah’s presence in the Indian market and promote it as a leading travel and tourism destination.

Nijhawan Group, with five decades of expertise in the travel and tourism sector, will support RAKTDA’s efforts in driving destination awareness, increasing footfall and enhancing engagement with travel trade partners in Tier I, II & III cities of India.

India remains one of the key source markets for inbound tourism to Ras Al Khaimah. Through an established sales and marketing network and profound understanding of the Indian travel industry, RAKTDA aims to showcase Ras Al Khaimah’s diverse offerings to the Indian travellers — from pristine beaches and adventure activities to cultural heritage and luxury experiences.

Ms. Priyanka Nijhawan, Director – Representations, Nijhawan Group, expressed her excitement about the collaboration, saying: “It is an honor to represent Ras Al Khaimah Tourism Development Authority in India. We aim to build stronger trade relationships and design strategic campaigns to position Ras Al Khaimah as a must-visit destination for Indian travelers, catering to families, honeymooners and adventure enthusiasts alike.”

She further added, “At Nijhawan Group, we are passionate about creating meaningful travel experiences. Representing Ras Al Khaimah aligns perfectly with our vision to introduce Indian travelers to unique and offbeat global destinations. We look forward to showcasing the Emirate’s stunning natural landscapes, world-class resorts and thrilling adventure opportunities to the Indian leisure and MICE partners.”

The collaboration will focus on targeted joint marketing initiatives, roadshows, webinars, trade collaborations and innovative campaigns to highlight Ras Al Khaimah’s unique offerings and attract Indian travelers to experience the Emirate’s unmatched hospitality and scenic beauty.