SATTE 2025 partners with SEPC for ATITHI, aiming to bring over 250 international buyers
SATTE 2025, India’s leading travel and tourism exhibition, has announced a strategic partnership with the Services Export Promotion Council (SEPC) for ‘ATITHI,’ a reverse buyer-seller meet. This collaboration aims to bring together over 250 international buyers, further strengthening India’s position as a global tourism hub.

The signing of the Memorandum of Understanding (MOU) between SATTE 2025 and SEPC marks a significant step in promoting India’s diverse travel and tourism offerings to a global audience. ATITHI will serve as a platform for international buyers to explore the vast tourism opportunities within India, fostering business collaborations and enhancing bilateral ties in the tourism sector.
“We are thrilled to partner with SEPC for ATITHI at SATTE 2025. This collaboration aligns with our vision of making SATTE a premier platform for meaningful global business connections. With over 250 international buyers expected to attend, we are confident that this partnership will open new avenues for growth in the Indian travel industry,” said Pallavi Mehra, Senior Group Director, Informa Markets.
Karan Rathore, Chairman of SEPC, shared his enthusiasm, stating, “Our association with SATTE 2025 for the ATITHI initiative is a significant move towards creating opportunities for Indian tourism businesses. This reverse buyer-seller meet will provide a unique platform for Indian stakeholders to engage with international buyers, showcasing India as a preferred travel destination and fostering long-term business relations.”
Scheduled to take place from February 19-21, 2025, at Yashobhoomi, New Delhi, SATTE 2025 promises to be a landmark event in the travel and tourism industry, with a focus on creating business opportunities, sharing insights, and fostering networking across the sector. The partnership with SEPC for ATITHI aims to elevate the event’s stature, bringing global focus to India’s tourism potential.
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