October 24, 2017 TnH Global

Singapore Tourism Board celebrates 10th year of partnership with Messe Berlin at ITB Asia 2017

Singapore is the 2017 Partner Country and Singapore Pavilion will showcase local talents and their passions.

The Singapore Tourism Board (STB) is celebrating its long-standing 10-year partnership with Messe Berlin. To mark the occasion, Singapore will be the Official Partner Country for ITB Asia 2017, Messe Berlin’s regional flagship tradeshow. STB’s new brand, Passion Made Possible, will feature prominently across the exhibition show floor, with STB hosting the Singapore Pavilion (Booth F05) and Happy Corner (Booth F50) from 25 to 27 October at ITB Asia 2017, held at the Sands Expo and Convention Hall.

“This year marks the 10^th anniversary of ITB Asia being anchored in Singapore, a testament to the country’s position as a leading travel and tourism hub of Asia. The success of ITB Asia over the years has also helped entrench Singapore’s strength as a platform that catalyses the growth of business events, and a destination that provides opportunities for delegates to network, collaborate and share insights. We are excited to continue partnering with Messe Berlin to expound the latest travel trends and deliver exceptional experiences at ITB Asia, and for Singapore to lead the way as a springboard for the region’s travel industry to grow,” said Mr Andrew Phua, Director of Exhibitions and Conferences, Singapore Tourism Board.

“We are immensely proud to be celebrating our tenth anniversary this year. ITB Asia 2017 will feature our strongest-ever line-up of conference speakers, our largest exhibition showcase yet and our highest-ever buyer participation numbers. Overall, we expect more than 11,000 attendees from over 113 countries to come together to network and do business, putting Singapore at the centre of all this activity. We are grateful for ten years of consistent support from STB, which has allowed us to continually make ITB Asia the region’s go-to event,” said Ms Katrina Leung, Executive Director of Messe Berlin (Singapore), the organiser of ITB Asia.

ITB Asia was launched in 2008 in Singapore, a destination in the heart of Southeast Asia, one of the world’s fastest-growing regions for travel and tourism. Well-positioned to grow in tandem with the dynamic travel and tourism ecosystem of this region, it is today Asia’s Leading Travel Trade show, hosting a comprehensive spectrum of conference tracks and education sessions on various categories across leisure and corporate travel. ITB Asia has continually proffered stronger content and more exciting experiences for delegates each year, with 2016 welcoming 10,876 attendees, a 75 per cent growth from its inaugural edition.