Small Luxury Hotels of the World™ Announces £12 Million Investment
Small Luxury Hotels of the World™ (SLH), the champion of small, exclusive, independently-owned hotels around the world, has today confirmed a new structure for the company. This restructure allows for a £12 million investment over the next five years into the luxury brand by the owners of the management company and makes member hotels shareholders in Small Luxury Hotels of the World Limited.
Previously operated as a mutual company, the restructure was voted for on Monday, 4th April, 2016 by 100% of the hotels who voted. The corresponding investment will enable CEO Filip Boyen to drive the brand forward in today’s increasingly competitive landscape to execute large scale Initiatives laid out in SLH’s ambitious five-year plan.
Filip Boyen, CEO, Small Luxury Hotels of The World comments: “This restructure comes as fantastic news to Small Luxury Hotels of The World and its members. We’ve already made great strides with our strategic plan by investing in our most expensive brand campaign to the tune of $1 million. The £12 million investment will enable us to further drive our newly improved quality assurance programme; refresh our loyalty offering and advance our technology and distribution systems. The future is optimistic for SLH and with this in place we will be better placed to provide a quality service to our member hotels, guests and the travel trade”.
As a result of the restructure, the management company now jointly owns SLH with the hotels. SLH celebrated its 25th anniversary in 2015 and has grown from a collection of 70 hotels in 11 countries to over 520 hotels in more than 80 countries. This year a record 21 new hotels has been added to its portfolio including Keemala in Phuket and Althoff Villa Belrose in Saint –Tropez.
You might also like
World Takes Calculated Risks, Initiates Gradual Reopening
Even as the Coronavirus continues to affect people across the world, many affected countries have taken steps to reopen their economies and borders, although partially. Italy, the first European Country
Railways announce 10 per cent rebate in vacant train berths
The rebate will come into from January 1, 2017 for six months. Worried over many unoccupied seats in Mail/Express trains, railways on Thursday announced 10 per cent rebate for vacant
Ethiopian Airlines signs deal to revive Zambia’s national carrier
Ethiopian Airlines signed an agreement with the Zambian government to relaunch the southern African country’s national carrier, which was shut down more than two decades ago. Ethiopia’s state-owned flag carrier,
