Spain to lure Indians through film tourism

Spain to lure Indians through film tourism

Spain is encouraging Indian film-makers to use its fiestas, cities and historic monuments as settings for their movies, in an effort to increase share of India’s outbound tourism market.

The Guardian reports that Madrid will host the annual International Indian Film Academy awards, known as the “Bollywood Oscars”, this year. Among the stars who will attend the awards ceremony will be Hrithik Roshan, star of the 2011 movie Zindagi Na Milegi Dobara, which was produced in collaboration with the Spanish tourism promotion agency, Turespana.

The film was about a road trip across Spain which included scenes at the Tomatina festival in the town of Bunol, the San Fermin bull-running festival in Pamplona, Barcelona, Seville and the beaches of the Costa Brava.

In the year after Zindagi Na Milegi Dobara was released, 60,444 Indians visited Spain – nearly double the 2011 figure. Last year the number rose to 85,000. Several more Indian films have been shot in Spain, including Dil Dhadakne Do, featuring Anil Kapoor, which was filmed on a ship belonging to Pullmantur, Spain’s biggest cruise operator.

Turespana regularly takes part in film location fairs in India and offers a series of incentives to Bollywood movie-makers who decide shoot in Spain.

 

News Source: traveldailymedia.com

You might also like

Cruise

Cruise market may sail faster on shipping ministry push

If it happens, the government may earn Rs 35,500 crore from direct taxes levied on cruise liners that enter Indian ports. Ministry of Shipping is formulating major plans to boost

Latest

Amit Aggarwal brings ‘Monaco from the heart of Kashi’ to Lakme Fashion Week Winter/Festive 2017

India’s renowned couture designer, Amit Aggarwal draws inspiration from the luxurious wedding destination, Monaco for his AW’17 bridal couture collection which will be showcased on Friday, 18th August at the

Travel Trade

Saudia Named “Best Airline Staff Service” at the 2025 Skytrax Awards

The airline climbs to 17th place in global ranking, reflecting excellence across the guest journey Saudia, the national flag carrier of Saudi Arabia, has been named “Best Airline Staff Service”