February 8, 2018 TnH Global

Sports Events 365 launches intelligence service for hotels and airlines

The new service is designed to enable hotels and airlines to maximize their revenue by combining pricing support information with cross-sell of tickets to upcoming sports events.

Sports Events 365 is launching a new B2B pricing support intelligence service. The new service, specifically designed for hotels and airlines, enables them to optimize the price they charge for rooms or flights, based on information of upcoming sporting events. The company will introduce the B2B intelligence service at the Travel Technology Europe exhibition that will take place at Olympia, London on February 21-22, 2018.

Intelligence of the type supplied by Sports Events 365 can be highly supportive for hotels and airlines for advanced planning. More people book flights and hotels around sporting events every year. Awareness of sports events with the specialized timetables of draws, regular matches and peak events will help optimize pricing through timely actions.

The information is geared for the revenue managers of hotels in Western Europe and North America, and airlines flying to those destinations, where sport tourism is one of the fastest growing segments of the travel industry. “Once they learn to use the information in our database and implement it – they benefit twice,” says Sefi Donner, founder and CEO of Sports Events 365. “First, they get an early warning system that helps them spot key dates in the sporting calendar which will boost demand. Second, they get a tool that enables them to offer effective cross-selling.”

Donner adds: “Hotels and flights are everywhere online these days and it is hard to shine. Sports tickets are much harder to find, so if you sell a room with an entrance ticket to a sporting event, for example, you have a better chance to stand out. You will also have fewer cancellations and will offer something quite special while not having to settle for lower pricing for your own basic product.”

Sports Events 365’s existing range of technologies includes web tools ranging from API/XML, RSS, CSVs to white labels, that allow travel-related companies to sell tickets to sporting events on their own websites either directly or through Sports Events 365’s solutions. The new service is designed to welcome new types of partnerships with hoteliers and airlines.

Among the existing partners of Sports Events 365 are GDSs (Global Distribution Systems) such as Sabre, travel technology companies such as Travel Compositor and Travel Connection Technology, networks such as Advantage and Lufthansa City Center and thousands of tour operators and travel agencies.