March 6, 2018 TnH Global

Sports Events 365 showcases B2B partnership portfolio for travel companies at ITB Berlin

Sports Events 365, the provider of tickets for sports and music events worldwide, which actively targets the global travel market, will showcase its proposals for business partnerships with tourism companies at the ITB Berlin travel trade show on 7-9 March 2018.

Sports Events 365 is seeking B2B (Business-to-Business) partnerships in the global tourism industry, following a series of successes and partnerships with networks, travel agencies, tour operators, airlines, and other tourism companies. The B2B partners rely on Sports Events 365 to develop and grow their sports and live events tourism niches. Sports Events 365 offers its partners a wide range of solutions: Commercial tools such as commissions, allocations, and group tickets, as well as Web tools – API, white label, affiliation program, and co-branded sites.

At ITB Berlin, Sports Events 365 will showcase its B2B cooperation network with almost 1,000 entities, alongside tens of thousands of travel agents who have been exposed to the ticket and technology offering provided by the company. Sports Events 365’s business partners cover decisive majority of tourism niches, including hotel aggregators, such as GoGlobal Travel and Innstant Travel. Other entities include: many travel networks, such as Schmetterling, which incorporates around 3,000 independent agents in Germany and thousands more in other countries; Lufthansa City Center (LCC), which incorporates hundreds of travel management companies in Germany and worldwide; travel technology companies; global distribution system (GDS) entities such as Sabre; online travel agencies, such as Expedia; activities sites; destination management companies (DMCs); airlines and other entities across a wide range of travel industry sectors.

Additionally, in February 2018, Sports Events 365 launched a new B2B pricing support intelligence service. The new service, specifically designed for hotels and airlines, enables them to optimize the price they charge for rooms or flights, based on information of upcoming sporting events. The service, under the title Sports Forecast, will allow its users to be better prepared for surges in demand caused by upcoming sports events, and ultimately improve yield.

Another important service for hoteliers is to offer tickets to sports events together with the room in order to increase customer loyalty and minimize cancellations by potential guests.

“The digital transformation is driving tourism entities into an unprecedented race for new growth engines that will help them to stand out from others and attract customers who will remain loyal to the brand or agent,” says Sefi Donner, founder and CEO of Sports Events 365. “Our offering, reliability, and service allow tourism entities to achieve all these objectives in the sports and live events travel sector.”