SriLankan Airlines hosted top 50 bloggers & influencers from India
The hashtag #NamastefromSriLanka reached millions of Indians and created travel aspiration
SriLankan Airlines, in an endeavor to support the country’s tourism revival efforts whilst fortifying connectivity in its single largest market India, organized a mega FAM tour of top bloggers and social influencers from India who toured Sri Lanka from mid November to mid December.
The FAM tour included 50 top bloggers from India’s metros, who traveled across Sri Lanka in two batches on 4 carefully curated itineraries featuring Sri Lanka’s rich ecological and cultural vibrancy entwined with the inherent island attributes of authentic village life, wellness and hospitality.
The first batch of the bloggers who arrived in the country, had enjoyable first days in Yala, Kataragama and Kandy, and their stories of travel reached many thousands of their individual followers of aspirant travelers in India. The second batch of bloggers and influencers traveled to Bentota, Sigiriya, Trincomalee and experienced the cultural diversity of the island nation. The official hashtag, #NamastefromSriLanka trended all this and reached the discerning Indian travelers with travel inspiration through these high-profile bloggers.
SriLankan Airlines was aptly supported by Sri Lanka Association of Inbound Tour Operators (SLAITO) and the collaboration saw the hospitality services and logistics of the entire tour being provided by the SLAITO members, allowing the touring bloggers to experience first-hand the luxuries and authenticity of the island hospitality at a range of properties, whilst preserving the highest level of health, safety and wellbeing.
The national carrier embarked on this endeavor to promote the country’s tourism industry through inspiring travel from India, which is one of the top tourism generating markets for Sri Lanka, thereby helping secure livelihoods of millions that depend on tourism and bringing in much needed foreign exchange.
You might also like
Rajput heritage hotels keeping with the tradition
Alsisar Group of Hotels is looking forward to woo the domestic tourists from metros and the Indian diaspora taking a tour of India to know about their roots. For high-end
Andhra Pradesh allures tourists with water sports launch in Vijayawada
Launches a host of facilities such as parasailing, water skiing, speed boat etc. Launches houseboats in Papikondalu, Rajahmundry To introduce sea planes and amphibious vehicles at select destinations Tourist preference
Cabinet clears civil aviation policy
Expect better fares, passenger-friendly amenities The Union Cabinet cleared the Civil Aviation Policy unveiling a slew of passenger-friendly measures including capping of airfares at Rs 2,500 for an hour-long flight. The
