May 25, 2018 TnH Global 0

Taiwan launches Summer Solstice 235 for the first time

The Taiwan Tourism Bureau, through the concept of brand management, is committed to the planning and marketing all kinds of festivals in Taiwan. This year, among the myriad of international activities and events in the tourism calendar, known as “Time for Celebration – Taiwan Tourism Events”, we will also have the launch of the “Summer Solstice 235” for the first time. The “Summer Solstice 235 (Fall in Love with me)“ refers to a series of activities that are a part of Taiwan’s summer festival campaign. Amongst these activities is “Chapter 2 of Taste Buds Travel the Tropic of Cancer – a Gourmet Voting Campaign”, which will be officially broadcasted on the “Taiwan Fun on the Tropic of Cancer” website from 1st to 30th May. The significance of “235” in the campaign name can be traced back to the fact that the Mandarin pronunciation of the numeric code “235” sounds like “fall in love with me”, which can then be interpreted to mean “fall in love with Taiwan.”

The online voting project consists of lists bearing the names of recommended delicacies belonging to areas that lie on the Tropic of Cancer, such as the East Coast, East RIft Valley, Ali Shan, Siraya, Southwest Cost, Penghu National Scenic Area and, Chiayi City and County. The recommended local cuisines include Aiyu, Xiancao, Cactus Ice, Mango Ice, Watermelon, Ginger Tomato, Alishan Coffee, Alishan Tea, Ruisui Fresh Milk and Smoked Food, all of which are very well-suited for the summer months. People are invited to participate in the online voting project by selecting which of these they feel best represents the “Summer Solstice Food” of Taiwan. Every voter is an active participant, and also has the chance to win beautiful prizes. As a follow-up to the voting event, the Taiwan Tourism Bureau will organise an event called “Happiness Frontline” that calls together all the people to come and join hands to celebrate and enjoy the “Champion Summer Solstice Food”.

“The Chapter 2 of Taste Buds Travel the Tropic of Cancer – Gourmet Voting Campaign ” beginning from 1st May is the second event in the Summer Solstice campaign. The series of activities, that begins with the first event called “Famous Masters Share their Experiences“, invites the public to go online to vote, to share their thoughts, to pick out the best local food at 23.5 degrees north latitude, and to highlight the unique geographical features of the Tropics and the Subtropics, that are divided by the Tropic of Cancer. By doing so, we seek to find out the must-eat gourmet cuisines of Summer Solstice in Taiwan. Everyone is encouraged to take part in voting, more so, because it will provide everyone with the opportunity to win Haokang travel merchandise and other 3C merchandise that are worth more than 10,000 NTD! The list of selected winners will be announced on the official website on 30th June.

The reason for organising the voting from among the foods recommended by the National Scenic Areas and various governments of the counties and cities, is more than just to simply identify the most popular summer cuisine. It also encourages the maximum number of people to share and promote the most representative summer cuisine in Taiwan. Therefore, the rules of the competition has the unique and inclusive feature of providing a chance of winning accommodation coupons and premium prizes to everybody, as long as the food one voted for wins the most votes. Taiwan Tourism Bureau hopes that participating in the events, that will allow them to taste the characteristic dishes of the Summer Solstice, will pique the interests of all citizens, who might then be inspired to plan summer vacation trips to visit the Tropic of Cancer with their families.

The highlight of the series of activities organised by the Taiwan Tourism Bureau will be held on the afternoon of 21st June, at the Dongshi Fisherman’s Wharf in Chiayi. For this event, thousands of people are expected to join in building together the “Happiness Frontline” by holding hands to make a human chain marking the Tropic of Cancer of Taiwan. In accordance with the tradition of gift-giving during the Summer Solstice, the public will be given a limited edition special sachet designed by a well-known designer. Inside the sachet are some other gifts, including gift coupons for travel accommodations and other such valuable products. In addition to these, the food which wins the championship of Summer Solstice will also be provided to the public. The festivities do not end here and there is yet more in store for for the enjoyment and good health of the people.