September 22, 2025 TnH Global

Taiwan reaffirms its commitment to India market

Appoints rep. office in order to maintain strategic growth continuity from the previous year

Following a year of active destination marketing campaigns and strong growth, the Taiwan Tourism Administration (TTA), the official tourism agency of Taiwan, has reaffirmed its commitment to the growing Indian outbound travel market. TTA has signed an exclusive partnership agreement in order to build upon last year’s robust growth and maintain the strategic growth momentum in India through enhanced marketing, trade outreach, promotion and public relation exercises here.

TTA, since its post-pandemic re-entry in the Indian market in January 2024, has been able to successfully position Taiwan as one of the fastest growing tourism destinations out of India. Some 38,158 Indians visited Taiwan last year, resulting in a strong 20.81% growth in 2024. Furthermore, the island nation has reported 22.01% year-on-year growth for the January-June 2025 period totaling 22,687 Indian visitors.

Putting TTA’s vision for the Indian market into perspective, Paul Shih, Director of TTA’s Singapore Office, said, “As Taiwan’s official tourism agency, TTA remains committed to promoting the country to Indian travellers. Personally, I have immense faith in the burgeoning Indian outbound travel market and that is also amply evident in the growth that Taiwan registered in tourist arrivals from India last year. TTA’s market development efforts in India have been well rewarded by Indian travellers. Taiwan registered nearly 2.5 times more growth than the overall growth of around 8.44% that Indian outbound travel registered for 2024. We remain bullish about the Indian market.”

TTA, following proper government procurement procedures, has awarded Blink Brand Solutions the contract to continue serving Taiwan’s tourism interests in India for the second consecutive year. Under the exclusive partnership agreement Blink will serve TTA as its official tourism representative office in India. The appointment gives TTA India office, the crucial mandate to design, plan and execute various marketing and promotional activities, including media outreach, in order to develop the Indian outbound travel market for Taiwan as well as help boost the country’s awareness and visibility as a tourism destination in India.

Commenting on latest development, Shih added, “Continuation of our strategic partnership shows our immense faith in the Indian market and the unique ability of TTA India to deliver results for Taiwan. We will continue to roll out some pioneering market-focused initiatives that closely engages with our travel industry partners in India and lead Taiwan’s efforts in India to create great vibes and visibility about our destination’s unique locations, unrivalled value and extraordinary holiday experiences. Taiwan boasts of unsurpassed destination strength, whether it is its diverse luxury travel experiences, niches like incentives, adventure, Golf tourism or LGBTQ friendly inclusivity. We are keen to showcase this myriad ‘Waves of Wonder’ in India.”

Hailing the development as a “significant growth strategy in order to create incremental value” Shih said, “TTA remains a committed partner of Indian outbound trade and we are eager to listen to their feedback and suggestions in order to create greater value for both of our respective interests.

As part of its widening marketing efforts in India and aligned to its global promotion campaign “Taiwan – Waves of Wonder”, TTA is also expanding its product offerings and market outreach this year.