March 1, 2017 TnH Global

Thomas Cook India creates a strategic annual property to expand India’s holiday market

Makes holidays affordable for every Indian- announces ‘The Grand Indian Holiday Sale’

Thomas Cook (India) Ltd. India’s leading integrated travel and travel related financial services company, in a strategic initiative to expand India’s travel market, has conceptualized a unique annual property, “The Grand Indian Holiday Sale”, carefully timed to coincide with the peak booking window for summer vacations- India’s largest holiday season. The focused intent to catalyze holiday demand is delivered via a range of specially curated offers and discounts targeting India’s quintessential ‘value seeker’. With this annual property, Thomas Cook India seeks to make holidays affordable for every Indian and its tag line reads, “Ab Poora India Ghommega!”

This intense 10 day sale offers India’s travellers a range of attractive deals and discounts on both domestic and international bookings, covering flights, hotels and holiday packages. To capture its diversity of customers, digitally native and retail, and ensure convenience and easy access, “The Grand Indian Holiday Sale”, is available across Thomas Cook India’s omnichannel network – its online platforms (mobile & website), call centers & extensive offline outlets.

The 10 day sale period offers customers the advantage of discounts up to Rs. 40,000 on Thomas Cook’s holiday packages, with an added incentive of a ‘child travels free’ offer on select Asia tours. In addition, Thomas Cook’s unique ‘Holiday Pe Holiday Free’ offers a free Indian holiday on select domestic and international tours. The “Grand Indian Holiday Sale” also gives customers an additional 5% discount on transactions using Standard Chartered Bank credit/debit cards. For customers who pay the entire amount upfront, Thomas Cook India offers a further discount of up to 9%.

Thomas Cook India’s ‘The Great Indian Holiday Sale’ extends across the company’s portfolio of India and International destinations and will be promoted via an intense marketing blitz across outdoor, print and digital over a two week period, across key metros of Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Pune and Ahmedabad.

Abraham Alapatt, President & Group Head – Marketing, Service Quality, Financial Services & Innovation, Thomas Cook India said, “The Grand Indian Holiday Sale’’ has been conceptualized as a powerful annual property making holidays affordable for every Indian. The initiative is designed to leverage the critical booking period for India’s peak vacation season with exciting deals, thus driving demand and conversions. As a pioneer in the industry, our grand sale in the travel and holiday category intends to build a strong annual property that Indian travellers look forward to every year.” He added, “In addition to the range of attractive deals and discounted offers, a further discount of up to 9% off on select packages is intended to offset consumer concerns arising from a hike in service tax.”