Thomas Cook India goes Local to target the strong leisure segment in smaller catchment markets
Witnessed business of Rs 60 Million from a unique Weekend Mega Holiday Sale across 5 key locations in Mumbai-Navi Mumbai, Thomas Cook India now set to target multiple cities.
Thomas Cook (India) Ltd. India’s leading integrated travel and travel related financial services company, in a focused initiative to capture smaller, yet high potential local leisure markets, has conceptualized a unique customer outreach- going local- right to its customer’s doorstep.
To delight its high potential Mumbai based customers, and drive conversions, the Thomas Cook India’s special Weekend Mega Holiday Sale, an on-ground activation across 5 key catchment localities between March 25-26, 2017, saw unprecedented response: over 3000 walk-ins and bookings of over 550 holidays to popular destinations like Europe, Asia (including Singapore, Malaysia, Bali, Hong Kong), USA, Mauritius etc.
Thomas Cook recognized that its customers find it increasingly difficult to visit its outlets due to traffic/parking challenges in cities like Mumbai and hence Thomas Cook India’s intent was to go out to meet its customers. Basis customer insights, Thomas Cook reached out to customers across Ghatkopar, Kandivali, Juhu, Fort, Vashi and given strong customer demand, has now decided to extend the same to high potential Mumbai suburbs like Powai, etc., and extended suburbs such asVasai, Dombivli; with further on-ground outreach events aimed at cities like Delhi, Bangalore & Chennai.
With the focus being exciting offers (across select tours from Thomas Cook’s Group and Individual holiday packages, Cruises, Contiki youth products, Regional tours, its romantic Love Trails, etc.), the weekend sale bonanza offered customers a range of attractive deals and the advantage of spot discounts up to Rs. 40,000 per person on Thomas Cook India’s holiday packages, with an added incentive of a ‘Child Travels Free’ or its Holiday pe Holiday Free offer on select international tours. For customers who pay the entire amount upfront, Thomas Cook India offers a further discount of up to 9% on select international departures. Thomas Cook India’s endeavour is to make holidays affordable for every Indian and ensure that Ab Poora India Ghumega!
Rajeev Kale, Thomas Cook India’s President & Country Head – Leisure Travel, MICE said, “In keeping with our promise to deliver a diverse and delightful range of holiday options right at the consumer’s doorstep, we flagged off our hugely successful Weekend Mega Holiday Sale, an extension of our The Grand Indian Holiday Sale. With our umbrella of travel related services on offer at the road shows, our customers can book their complete holiday in a matter of minutes and ensure a hassle free, smooth travel experience Our customers are increasingly emerging from small local pockets within larger cities, and our intent was to reach out to our customers by going local- right to their very doorstep!”
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