Thomas Cook India targets India’s strongly emerging new decision makers– Children!
Launches unique “Theme Park Tours” to focus on this high potential segment
Thomas Cook (India) Ltd. India’s leading integrated travel and travel related financial services company announced a strategic focus on children – India’s powerful new segment of holiday decision makers. To leverage this strongly emerging potential, the company has launched an engaging series of ‘Theme Park Tours’, a unique concept designed to delight children with fun and exciting experiences centred around theme-parks across the globe.
While traditionally it has been parents who have played a key role in holiday plans, it is now the child who is emerging as a protagonist in family vacations and this fact was highlighted by an internal study conducted by Thomas Cook India, indicating that: 1) Families comprise a major share at 55% of Thomas Cook India’s holiday consumer base 2) Parents admit that it is their children who now are the decision makers for family vacations 3)The combined force of peer pressure and ‘pester power’, is a powerful driver in holiday decisions. 4) Keeping children engaged is key to ensuring a relaxed time for family bonding while on holiday. Insights from Thomas Cook India’s survey also revealed that the influence of children extended right from the choice of destination/s, to the various experiences included. Theme parks registered number 1 on their “must-do” favourites.
Thomas Cook India’s ‘Theme Parks’ portfolio was hence conceptualised to leverage this high potential segment and features attractions, rides and shows across a range of international destinations, including exciting elements like getting up close and personal with penguins, dolphins or pandas at Ocean Park, Hong Kong; Universal Studios Singapore’s thrilling Transformers and Battlestar Galactica experiences or Toyland paradise at Legoland, Malaysia; adrenalin infused rides at Ferrari World and family fun at Yas Water World, Abu Dhabi; a magical experience of re-living your favourite Harry Potter moments or a tour of the Warner Bros Studios in London and breakfast with a favourite character like Scooby-Doo; Gold Coast, Australia’s triple delight of Sea World, Movie World and Dream World; Dubai Parks & Resorts’ movie magic via its Hollywood and Bollywood theme parks; Korea’s Everland with its impressive parades, rides, gardens and firework displays; and of course the sheer diversity of Disneyland in France, Hong Kong and USA.
Rajeev Kale, President and Country Head – Leisure Travel, MICE, Thomas Cook (India) Ltd., said, “With children emerging as clear decision makers in family holidays, we were strategic in selecting Theme Parks as the hero of our series, to engage and delight India’s children.”
He added, “Our Theme Park Tours are a great way for the entire family to cherish wonderful memories together. While a large part of the activities are aimed at kids, amusement parks have now evolved into all-inclusive holiday destinations with hotels, spas and a host of facilities included. We believe that the Theme Park Tours by Thomas Cook India will offer a delightful combination of adventure & thrills while also ensuring much needed family bonding time”
FEATURED THEME PARKS:
Singapore
Universal Studios – The only movie based theme park in South East Asia
Malaysia
Legoland Theme Park
Genting Theme Park
Hong Kong
Ocean Park – a marine mammal park, oceanarium, animal theme park and amusement park
Hong Kong Disneyland – Covering 7 sections Main Street, U.S.A., Fantasyland, Adventureland, Tomorrowland, Grizzly Gulch, Mystic Point, and Toy Story Land.
Dubai
IMG Worlds of adventure featuring Cartoon Network & Marvel – largest temperature controlled indoor themed entertainment destination in the world.
Dubai Parks & Resort, an integrated leisure and theme park destination featuring Motion gate – Largest Hollywood inspired theme park in Middle East offer an immersive, thrilling journey into the world of film including DreamWorks, Columbia Pictures, Smurfs, and Lionsgate. Bollywood Parks – the first theme park in the world dedicated to all things Bollywood!
Abu Dhabi
Yas Island – Ferrari World and Yas Water World.
Europe
London – Warner Bros Studios : Harry Potter Experience
Paris – Disneyland
Brussels -Mini Europe
USA
Orlando – Disney World, Universal Studios, Disney’s Magic Kingdom, Sea World
San Diego – Sea World
Los Angeles – Universal Studios Hollywood
Australia
Gold Coast – Movie World with Fire4 hire , Dream World, Sea World with helicopter ride
Sydney – Wet’n’Wild Sydney
Korea
South Korea – Everland and Lotte World
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