March 9, 2016 TnH Global

Twitter buzzing with Cox & Kings’ #GetawayGoddess

Cox & Kings Ltd, the leading holidays and education travel group with operations in 22 countries across continents has got the twitter buzzing among the twitteratis with its newly launched #GetawayGoddess campaign asking all the women about the different aspects that stops them from travelling. As soon as the hastag surfaced, in no time it reached 30 lakh people, generating over 3 crore impressions in just 4 hours and continued to being one of the top trending items at number 4.

#GetawayGoddess gave a platform to all the women feeling in the closet to speak out. Cox & Kings launched its campaign which is an all exclusive to woman travel program who are go getters or wish to be one. The trend gave an intense reality check on what today’s women feel with reasons ranging from budget to safety, from family commitments to lack of work leaves, and from no company to a dearth of good offers. Cox & Kings retweeted with the same hashtag #GetawayGoddess as the answer to each of these concerns through one-on-one interaction. Instantly, more than 500 conversations sparked up.

The launch also showcased the various themes of #GetawayGoddess and the destinations available on the women-only tours. Cox & Kings assured the audience through a compelling series of tweets about the benefits of travelling with #GetawayGoddess. Amongst other things, Cox & Kings focused on safety and comfort, travelling with like-minded women, women guides and more importantly, a stress-free experience.

With the successful digital launch of #GetawayGoddess, Cox & Kings has been flooded with enquiries for the varied group women travelling packages.