VisitBritain launches Bond is GREAT campaign to entice more international visitors to Britain

Bond is back in SPECTRE and VisitBritain and the GREAT Britain campaign is once again utilizing 007’s iconic international profile to show the world what makes Britain GREAT.

Commemorating the release of SPECTRE in India, the British High Commission (BHC) in New Delhi hosted an evening of cocktails and festivities followed by an exclusive premiere at screeningat DT Cinemas, Vasant Kunj, New Delhi. The event was attended by some of the best known personalities of the country including Film celebrities, socialites, prominent faces from the business and political spheres including Marc Runacres, India Adviser to the Confederation of British Industry and Partner at Hearth Education Advisors, Alka Pande, Art Advisor and Curator at the Visual Arts Gallery, IHC, Shivani Pasrich, Former Miss India & a celebrated anchor, among others.

Celebrating his final evening in India by hosting friends and contacts for the SPECTRE release, the British High Commissioner to India Sir James Bevan said, “The Bond is GREAT campaign echoes much of what the British Government works towards here in India: encouraging more Indians to see the UK as a destination for tourism and study, and a partner for trade and investment. We are delighted to showcase our British style, our inspirational locations and our cutting-edge technology through this campaign.”

The evening gave attendees a flavor of the Bond lifestyle and highlighted the international success of Britain’s creative industries along with the rich culture & heritage that Britain is known for. Similar screenings were also hosted by the British Deputy High Commissions in Bangalore, Chennai and Kolkata.

SPECTRE, the 24th James Bond adventure from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer-Studios, and Sony Pictures Entertainment, launches in cinemas worldwide from October 26 and in the US on November 6, 2015.To leverage the global fascination with James Bond and the international exposure the film affords to potential visitors to Britain, VisitBritain is launching a global Bond is GREAT Britain film tourism campaign in partnership with Sony Pictures Entertainment and Metro- Goldwyn-Mayer Studios.

The Bond is GREAT campaign will kick off across more than 60 countriesto encourage 007 fans to choose Britain – the home of Bond – for their next holiday. The campaign will include exclusive ‘behind the scenes’ film footage from SPECTRE through its dedicated campaign page visitbritain. com/spectre. Three new Bond is GREAT images will also be released featuring James Bond, an Aston Martin outside Blenheim Palace as well as a scene from SPECTRE with James Bond in Whitehall.

It is the third time that VisitBritain, working in partnership with Sony Pictures Entertainment and Metro-Goldwyn-Mayer Studios, has partnered with the Bond franchise to motivate and inspire even more international visitors to come to Britain.

Inbound tourism is worth £26.2 billion a year to Britain and our culture and heritage is one of the main attractions for global visitors. SPECTRE provides a great international showcase for some of Britain’s iconic locations. The scope of Britain’s historical and cultural tourism offer along with its film expertise including its production talent and facilities, have been drawing film-makers to Britain for years.

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