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Princess Cruises Kicked Off 50th Anniversary Year with First-Ever Float in The Rose Parade
The first day of the new year marked Princess Cruises’ first-ever debut in the iconic 126th Rose Parade, kicking off the cruise line’s 50th anniversary celebration. The float, themed “50 Years
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Experiential Travel: ‘Travellers looking beyond conventional leisure itineraries, seek uncharacteristic experiences’
Simon Press, Senior Exhibition Director, ATM elaborated on relevance of ‘Experiential Tourism’ as the main theme of ATM 2017. Excerpts Q. What is the idea behind ‘Experiential Tourism’ being the


