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UBM India’s SATTE entered its 24th year in the Capital with difference
India’s Flagship Travel & Tourism Expo launched its first ever SATTE Awards from this year as its prelude. The 24th year of SATTE was quite different and impressive for the
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Experiential Travel: ‘Travellers looking beyond conventional leisure itineraries, seek uncharacteristic experiences’
Simon Press, Senior Exhibition Director, ATM elaborated on relevance of ‘Experiential Tourism’ as the main theme of ATM 2017. Excerpts Q. What is the idea behind ‘Experiential Tourism’ being the


