GNTB spearheads 2019’s ‘100 years of Bauhaus’ campaign
Destination Germany continues to be one of the most sought after travel destinations for Indians travelling aboard. The country witnessed 921123 Visitor overnights in 2018 making for an 8.1% growth. Owing to this steady growth, The German National Tourist Office (GNTO), India forecasts a 6%-8% growth in Indian visitor overnights for the year 2019.
With experiential travel becoming the most sought after genre in leisure travel. The GNTO this year is spearheading its worldwide campaign on the ‘Centenary of the foundation of the legendary Bauhaus movement in Weimar.’ Romit Theophilus, Director for India, The German National Tourist Office, said that the Bauhaus is a lively school of ideas and a field of experimenting in the free and applied arts, design, architecture and educational methods. “The famous Bauhaus art school opened in Weimar in 1919, and during its short lifespan, it moved to Dessau and then to Berlin. The architecture, art and design that was created there are still revered around the world to this day. To mark the centenary, Destination Germany is inviting culturally minded travellers to explore the birthplace of Modernism,” he added.
Destination Germany which has always used new and innovative strategies to promote itself launched its Web-Based Destination Training Module www.germanyspecialist.com in December 2017. The platform which has 4 interactive and informative training modules is prepared so tour operators can easily access all essential information required to create interesting itineraries for Destination Germany. The platform already has over 800 registered tour operators seeking to improve their knowledge of the destination and aiming at being certified Destination Germany Specialists.
In addition to the Centenary Bauhaus campaign, the GNTO is developing marketing campaigns on the major trends of culture and nature. In 2019 the ‘German Summer Cities’, the touristic offerings of larger cities and those in more rural areas, take centre stage as part of a worldwide marketing offensive. Contents of the campaign are the five clusters Urban city, Romantic, Holiday on the water, Sightseeing as well as Arts and Culture.
On a concluding note, Theophilus stated, “From mesmerizing natural scenic beauty, unique and fun traditions and culture, vibrant nightlife and lots more offered at the best value for every Euro Spent, Destination Germany is undoubtedly one of the best choices for a European holiday. We hope that more and more Indian travellers have the opportunity to explore this beautiful destination and experience it.”
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