Gold Rush for Kerala Tourism at PATA awards
Tourism Director collects two golds at annual gala for state’s innovative marketing campaigns!
Kerala Tourism received the prestigious Pacific Asia Travel Association (PATA) Gold Awards for its marketing campaigns- ‘Visit Kerala’ television commercial campaign and for the Kerala Tourism e-newsletter at a glittering luncheon function today in Jakarta.
The awards were presented to Kerala Tourism Director Shri U.V. Jose by Mr. Mario Hardy (PATA CEO) and Ms. Maria Helena (Director, Macao Tourism Office) at the Indonesia Convention Centre on the last day of the annual PATA Travel Mart, which started on September 7. The presentation ceremony hosted more than 800 global industry delegates.
“Kerala Tourism campaigns have always attracted international attention and admiration. The latest batch of PATA awards will once again turn the spotlight on the diverse attractions our state offers: from beaches, to heritage, wildlife and wellness,” said Tourism Minister Shri A.C. Moideen.
Kerala Tourism also participated at the exclusive travel mart, along with tour operator Spiceland Holidays, Kuruppath Heritage homestay and the Kumarakom Lake Resort. The PATA awards are tightly contested with this year’s competition attracting 212 entries from 71 organisations worldwide.
“The two PATA gold awards are further testimony to the effective and interest-evoking marketing strategies the state enjoys. They are also an endorsement both of our unique brand and products as well as the backroom engagement efforts that go into promoting them,” said Principal Secretary (Tourism) Dr Venu V.
Lauding the collective work that went into the campaigns, Shri Jose said it was a matter of pride to pick up the awards on behalf of Kerala Tourism. “Our many award-winning campaigns and initiatives showcase the state as a destination for families to relax, rejuvenate and reconnect. The award shows our strategies have gotten through to their target audiences,” he said.
The Visit Kerala commercials, aimed at the domestic tourist, were conceptualised and scripted by Stark Communications, Kerala Tourism’s creative and brand management agency. The Kerala Tourism e-newsletter is designed by Invis Multimedia.
Other winners on the night were Hong Kong Tourism Board, which received the PATA Grand award for Marketing; Ministry of Tourism, Republic of Indonesia, for Primary Government Destination Marketing and New South Wales, Australia, for Secondary Government Destination Marketing. Under the Marketing Media category, Korea Tourism Organisation received an award for Travel Advertisement Print Media and Hong Kong Tourism Board, for Social Media.
You might also like
Kamat Group of Hotels appoints Varun Sahani as Vice President Operations
Kamat Group of Hotels is pleased to announce the appointment of Varun Sahani as Vice President Operations for the group. A seasoned professional, Varun Sahani has over two decades of
INDIA LIKELY TO REVERT TO IN-HOUSE VISA APPLICATION PROCESSING ABROAD
Indian Ministry of External Affairs is rethinking about outsourcing its visa application processing and is likely to return to its old practice of processing visa applications in-house by its embassies
Taiwan Emerges as a Rising Star on the Global Culinary Map, Attracting Indian Tourists with Diverse Gastronomic Offerings
Taiwan is rapidly establishing itself as a premier global culinary destination, drawing attention for its unique fusion of traditional flavours, modern innovation, and international influences. A key reflection of this
