April 9, 2018 TnH Global 0

SOTC observes huge potential for International Luxury Travel

Indian travellers today are increasingly looking for authentic experiences with exclusive and indulgent bespoke itineraries. SOTC has always tailored to the needs of its customers in providing the best of products and services. To cater to this set of expectations, behavior and preferences of the subsequently rising wave of luxury consumers; SOTC has handpicked bespoke extravagant offerings for the discerning Traveller.

Luxury travel has entered a new phase, in which authentic experiential vacations hold more meaning in luxury travel. Internal research at SOTC Travel has shown that there has been an increase in demand for luxury segment as people are progressively looking at experiential travel as compared to the traditional holidays only focusing on attractions / sightseeing. Travellers today want to experience the local culture, cuisine, adventure activities the destination has to offer.

To capture this high potential luxury market for the outbound Indian traveller, SOTC offers “Perfect Moments” – Luxury Travel packages by SOTC. To promote the offerings SOTC has also crafted a coffee table book with details on exclusive properties and destinations. The book highlights a treasure of inspiration and information on luxury travel & showcases the world’s most exquisite boutique hotels and the finest luxury resorts intertwining local cultures, traditions and flavours.

Perfect Moments caters to varied typed of travellers, from those who prefer the comfort of known destinations and familiar indulgence to those who seek the thrill of adventure of who wish to set out on a journey of discovery to unexplored places. With an approximate growth of about 20% in the luxury travel segment, travellers are now looking for experiences such as Scuba diving, hiking in remote locations, Sky Diving, Private Yatch hire, wine making / cooking classes, Private Island picnics, etc. Some of the preferred destinations for luxury travel are Europe, South Africa, Botswana, Zimbabwe, Scandinavia, Eastern Europe, Croatia, Japan, South America, Oman, Jordan, and New Zealand.

The customer profile in the luxury segment varies a range of travellers from corporate, honeymooners, families amongst others. While the journey could vary between 6 days for short hauls to 15 -20 days for long hauls, the itineraries are customised based on the demographics of the group travelling and the holiday experiences crafted considering the groups’ interest and their preferences.

Speaking about the exclusive product offerings, Amod Thatte, Head Product, Contracting & Innovation, SOTC Travel said, “Luxury travel market has a huge growth potential and would see immense demand from the emerging markets. Exposure to social media, growing disposable income and easy visa availability are some of the factors which are propelling the growth of luxury travel in market. To cater to this demand we have curated unique bespoke customised luxury packages- Perfect Moments for our customers. We believe in the philosophy to Innovate, then create. This thought guides and encourages us to make every journey special. Perfect Moments, Luxury Travel by SOTC seeks to redefine luxury travel cliches for connoisseurs. Our exclusive Coffee Table Book collection is curated and designed exclusively for esteemed and discerning travellers across the world. We aim to make every trip unforgettable with the finest handpicked resorts, chic design hotels, exotic islands, cruises, yachts, adventure holidays, spas and much more.”