Spain to lure Indians through film tourism
Spain is encouraging Indian film-makers to use its fiestas, cities and historic monuments as settings for their movies, in an effort to increase share of India’s outbound tourism market.
The Guardian reports that Madrid will host the annual International Indian Film Academy awards, known as the “Bollywood Oscars”, this year. Among the stars who will attend the awards ceremony will be Hrithik Roshan, star of the 2011 movie Zindagi Na Milegi Dobara, which was produced in collaboration with the Spanish tourism promotion agency, Turespana.
The film was about a road trip across Spain which included scenes at the Tomatina festival in the town of Bunol, the San Fermin bull-running festival in Pamplona, Barcelona, Seville and the beaches of the Costa Brava.
In the year after Zindagi Na Milegi Dobara was released, 60,444 Indians visited Spain – nearly double the 2011 figure. Last year the number rose to 85,000. Several more Indian films have been shot in Spain, including Dil Dhadakne Do, featuring Anil Kapoor, which was filmed on a ship belonging to Pullmantur, Spain’s biggest cruise operator.
Turespana regularly takes part in film location fairs in India and offers a series of incentives to Bollywood movie-makers who decide shoot in Spain.
News Source: traveldailymedia.com
You might also like
Singapore Tourism Board and Singapore Economic Development Board launch
‘Passion Made Possible’ Brand for Singapore The Singapore Tourism Board unveiled the Indian audiences the country’s unified brand, “Passion Made Possible”. This is the first time that the Singapore Tourism
Tourism Minister Kadakampally Surendran inaugurates festival office for Onam celebrations at Trivandrum
~State Government determined to make Onam celebrations environmental friendly~ Tourism Minister Kadakampally Surendran officially inaugurated the Onam Celebrations at the Tourism Directorate office in Thiruvananthapuram, yesterday. The occasion was marked
VFS Global and CzechTourism join hands to promote Czechia’s allure to Indian Travellers
VFS Global to represent Czechia in India for Sales, Marketing, PR and Trade initiatives. The collaboration aims to increase visitor numbers by highlighting Czechia’s rich cultural heritage, scenic landscapes and
