Spain to lure Indians through film tourism
Spain is encouraging Indian film-makers to use its fiestas, cities and historic monuments as settings for their movies, in an effort to increase share of India’s outbound tourism market.
The Guardian reports that Madrid will host the annual International Indian Film Academy awards, known as the “Bollywood Oscars”, this year. Among the stars who will attend the awards ceremony will be Hrithik Roshan, star of the 2011 movie Zindagi Na Milegi Dobara, which was produced in collaboration with the Spanish tourism promotion agency, Turespana.
The film was about a road trip across Spain which included scenes at the Tomatina festival in the town of Bunol, the San Fermin bull-running festival in Pamplona, Barcelona, Seville and the beaches of the Costa Brava.
In the year after Zindagi Na Milegi Dobara was released, 60,444 Indians visited Spain – nearly double the 2011 figure. Last year the number rose to 85,000. Several more Indian films have been shot in Spain, including Dil Dhadakne Do, featuring Anil Kapoor, which was filmed on a ship belonging to Pullmantur, Spain’s biggest cruise operator.
Turespana regularly takes part in film location fairs in India and offers a series of incentives to Bollywood movie-makers who decide shoot in Spain.
News Source: traveldailymedia.com
You might also like
Affordability driving rapid increase in French tourists to Portugal
Tourism from France to Portugal is booming, with annual visits increasing from 1.2 million in 2013 to 1.5 million in 2017, and projected to hit 2 million by 2022, according
South African Tourism trade delegation arrives in India to define targets and strategy for 2018
South African Tourism begins 2018 with the 15th edition of its biggest travel trade initiative in India. South African Tourism’s Roadshow will travel to five Indian cities; Mumbai, Kolkata, Bangalore,
Caesars Palace Dubai appoints One Rep Global as India representative
One Rep Global is delighted to announce its collaboration with the iconic Caesars Palace Dubai as their India representation partner. The UAE has become and continues to grow a key
