Spain to lure Indians through film tourism
Spain is encouraging Indian film-makers to use its fiestas, cities and historic monuments as settings for their movies, in an effort to increase share of India’s outbound tourism market.
The Guardian reports that Madrid will host the annual International Indian Film Academy awards, known as the “Bollywood Oscars”, this year. Among the stars who will attend the awards ceremony will be Hrithik Roshan, star of the 2011 movie Zindagi Na Milegi Dobara, which was produced in collaboration with the Spanish tourism promotion agency, Turespana.
The film was about a road trip across Spain which included scenes at the Tomatina festival in the town of Bunol, the San Fermin bull-running festival in Pamplona, Barcelona, Seville and the beaches of the Costa Brava.
In the year after Zindagi Na Milegi Dobara was released, 60,444 Indians visited Spain – nearly double the 2011 figure. Last year the number rose to 85,000. Several more Indian films have been shot in Spain, including Dil Dhadakne Do, featuring Anil Kapoor, which was filmed on a ship belonging to Pullmantur, Spain’s biggest cruise operator.
Turespana regularly takes part in film location fairs in India and offers a series of incentives to Bollywood movie-makers who decide shoot in Spain.
News Source: traveldailymedia.com
You might also like
Preferred Hotels & Resorts announces 2015 year-end result
Preferred Hotels & Resorts, the world’s largest global provider of sales, marketing and distribution services to independent luxury hotels, has announced phenomenal 2015 year-end results. Last year, the company marked a
Tamarind Global participates in Arabian Travel Market 2019
Tamarind Global, the leading Event and Destination Management Company participated in Arabian Travel Market (ATM) 2019 for the second time in a row. Every year the event is organised in
Carlson Rezidor hotel group signs seven hotels in Jammu and Kashmir in a multiple-property deal comprising 817 rooms
The deal with Mushtaq Group of Hotels involves 817 rooms under the Radisson Blu, Radisson and Country Inns & Suites brands. Carlson Rezidor Hotel Group, one of the world’s largest
