March 3, 2017 TnH Global

Visa on-arrival to drive mobile travel sales in India says Report

Indian travellers do intensive search research for their travel plan, about 59 percent of people browse travel websites over the weekend and about 80 percent of people prefer to browse when they are at home.

The mobile travel sales in India is expected to grow at a whopping 67.1 percent CAGR from 2017 to 2020, performance marketing technology company Criteo highlighted in its report. According to the report, CAGR of consumer expenditure on leisure would be 9.9 percent from 2017 to 2020 on the back of increased willingness to spend and rise of on-arrival visa. The phenomena has led to increase in frequency of vacation by Indian consumers. “With the rise of online travel agencies (OTAs), an increase in domestic flights and mid-budget segment hotels, Indian travellers have started spending on leisure and travel heavily. Tech-savvy millennials primarily browse for best travel packages and in-destination activities through their mobile phones and OTA mobile apps,” said Crieto’s Dushyant Sapre. Indian travellers do intensive search research for their travel plan, about 59 percent of people browse travel websites over the weekend and about 80 percent of people prefer to browse when they are at home. 54 percent millennials and 44 percent baby boomers more often use smartphones because of convenience. “The biggest challenge faced by marketers today is providing a consistent consumer experience across online and offline. More and more marketers now understand and include personalised ad targeting on all devices in their marketing mix. This trend will continue to evolve and help marketers create a sustainable competitive advantage beyond just pricing and packages.” Dushyant added. An average person took 6.7 trips in the past 12 months with an average spending on a leisure trip of Rs 55,176 and debit-credit cards are the most popular modes of payment. When it comes to advertising of OTAs, platforms on social media have garnered them massive brand recall values and it also attributed to overall online travel sales growth. About 90 percent of the target audience has seen retargeted ads and 68 percent have clicked on retargeted ads while browsing. As per the report, 57 percent of Indian digital travellers are most influenced by travel website reviews. Consumers are drawn to the fact that online shopping can help them save time, compare prices easily, and provide best deals. These are also among the key drivers of online travel sales.

News Source: www.moneycontrol.com